Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Facebook users in the United States 2019-2028
Detailed statistics
Meta: worldwide quarterly revenue 2011-2024
Detailed statistics
Countries with the most Facebook users 2024
Social media users in the United States 2020-2029
Number of social media users in the United States from 2020 to 2029 (in millions)
United States: digital population January 2024
Number of internet and social media users in the United States as of January 2024 (in millions)
Facebook users in the United States 2019-2028
Number of Facebook users in the United States from 2019 to 2028 (in millions)
United States: Facebook usage penetration 2018-2027
Facebook usage penetration in the United States from 2018 to 2027
Countries with the most Facebook users 2024
Leading countries based on Facebook audience size as of April 2024 (in millions)
Facebook brand profile in the United States 2023
Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
Meta: annual revenue 2009-2023, by segment
Annual revenue generated by Meta Platforms from 2009 to 2023, by segment (in million U.S. dollars)
Meta: annual advertising revenue worldwide 2009-2023
Annual advertising revenue of Meta Platforms worldwide from 2009 to 2023 (in million U.S. dollars)
Meta: annual marketing expenditure worldwide 2010-2023
Annual marketing and sales costs of Meta Platforms from 2010 to 2023 (in million U.S. dollars)
Meta annual ad spend 2014-2023
Annual advertising expense of Meta Platforms from 2014 to 2023 (in million U.S. dollars)
Meta: annual EBIT 2008-2023
Annual EBIT generated by Meta Platforms from 2008 to 2023 (in million U.S. dollars)
Meta: annual net income 2018-2023
Annual net income generated by Meta Platforms from 2008 to 2023 (in million U.S. dollars)
Meta: worldwide quarterly revenue 2011-2024
Global revenue generated by Meta Platforms from 4th quarter 2011 to 1st quarter 2024 (in million U.S. dollars)
Meta: worldwide quarterly revenue 2020-2024, by segment
Global revenue generated by Meta as of 1st quarter 2024, by segment (in million U.S. dollars)
Meta: quarterly net income 2010-2024
Net income generated by Meta Platforms from 2nd quarter 2010 to 1st quarter 2024 (in million U.S. dollars)
U.S. market share of leading social media websites 2024
Leading social media websites in the United States as of March 2024, based on share of visits
Most visited multi-platform U.S. web properties 2023
Most popular multi-platform web properties in the United States in December 2023, based on number of unique visitors (in millions)
Reach of most popular U.S. smartphone apps 2023
Mobile audience reach of leading smartphone apps in the United States in November 2023
Most used messenger by brand in the U.S. 2024
Most used messenger by brand in the U.S. as of March 2024
Leading social apps in the U.S. 2023, by active user reach
Leading social media apps based on share of active users in the United States as of January 2023
Leading social apps for users in the U.S. 2023, by weekly usage hours
Leading social media apps based on average weekly hours spent per user in the United States as of January 2023
Most used video live streaming sites by brand in the U.S. 2023
Most used video live streaming sites by brand in the U.S. in 2023
ACSI - U.S. customer satisfaction with online platforms 2022-2023
American Customer Satisfaction Index (ACSI) of selected online networks from July 2022 to June 2023 (index score)
Meta: monthly active product family users 2023
Cumulative number of monthly Meta product users as of 4th quarter 2023 (in billions)
Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
Number of monthly active Facebook users worldwide as of 4th quarter 2023 (in millions)
Facebook: monthly active users in North America 2010-2023
Facebook monthly active users (MAU) in the United States and Canada as of 4th quarter 2023 (in millions)
Facebook: number of daily active users worldwide 2011-2023
Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions)
Facebook: average revenue per user 2011-2023, by region
Facebook average revenue per user (ARPU) as of 4th quarter 2023, by region (in U.S. dollars)
U.S. Meta Platform audiences 2024, by age and gender
Distribution of Meta's audience in the United States as of January 2024, be age group and gender
U.S. Facebook users 2024, by age group
Share of Facebook users in the United States as of April 2024, by age group
U.S. Facebook users 2024, by gender
Share of Facebook users in the United States as of February 2024, by gender
U.S. Facebook Messenger users 2024, by age group
Share of Facebook Messenger users in the United States as of April 2024, by age group
U.S. Facebook Messenger users 2024, by gender
Share of Facebook Messenger users in the United States as of April 2024, by gender
Average daily time spent on social media by U.S. adults 2017-2022
Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (in minutes)
Devices used to access Facebook in the U.S. 2022
Device usage of Facebook users in the United States of February 2022
Leading social networks used for news in the U.S. 2019-2023
Leading social networks used for news in the United States from 2019 to 2023
Top web articles shared on Facebook from U.S. and UK publishers 2023
Leading web articles shared on Facebook from publishers in the United States and the United Kingdom (UK) in January 2023, by user engagement
Facebook user engagement of leading U.S. and UK publishers 2023
Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions)
Most viewed domains on Facebook news feed in the U.S. 2023, by audience
Most viewed domains on the Facebook news feed in the United States in 2nd quarter 2023, by content viewers (in millions)
Facebook news feed content views in the U.S. 2023, by link status
Distribution of Facebook news feed content views in the United States in 4th quarter 2023, by link status
Facebook news feed content views in the U.S. 2023, by source
Distribution of Facebook news feed content views in the United States in 4th quarter 2023, by source
U.S. Facebook and Instagram signup interest in Meta Verified 2023, by age group
Share of Facebook and Instagram users in the United States who are likely to sign up for Meta Verified as of March 2023, by age group
U.S. adults who have a favorable impression of Facebook 2022
Share of adults in the United States who have a favorable impression of Facebook as of May 2022
U.S. adults who have a favorable impression of Facebook 2022, by age group
Share of adults in the United States who have a favorable impression of Facebook as of May 2022, by age group
U.S. adults who have a favorable impression of Facebook 2022, by gender
Share of adults in the United States who have a favorable impression of Facebook as of May 2022, by gender
U.S. social media users on Facebook protecting their data 2022. by generation
Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation
Mark Zuckerberg: popularity in the U.S. 2022, by generation
Popularity of Mark Zuckerberg amongst adults in the United States as of 4th quarter 2022, by generation
U.S. adults positive opinion of Facebook after Trump ban lifted 2023
Share of adults in the United States who trust in and have a favorable impression of Facebook after Meta announced the lifting of Donald Trump ban between January 8 and February 5, 2023
Ad spending per internet user of social media advertising in the U.S. 2019-2028
Ad spending per internet user of the social media advertising market in the United States from 2019 to 2028 (in U.S. dollars)
Meta ad revenue in the U.S. 2018-2024
Advertising revenue of Meta in the United States from 2018 to 2024 (in billion U.S. dollars)
Meta ad spend in the U.S. 2018-2022, by category
Categories with highest Meta advertising spending in the United States between November 2018 and April 2022 (in million U.S. dollars)
Largest Meta advertisers in the U.S. 2018-2022
Leading Meta advertisers in the United States between November 2018 and April 2022 (in million U.S. dollars)
Relevance of digital ads to Facebook users in the U.S. 2022-2023
Perceived relevance of digital advertising to Facebook users in the United States in 2022 and 2023
Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023
Top ways to engage with brands on social media according to U.S. consumers 2022
Leading ways to engage with brands on social media in exchange for an incentive according to consumers in the United States as of June 2022
U.S. adults buying a product after seeing influencer postings 2022, by gender
Share of adults in the United States who made a purchase after seeing posts from an influencer or a content creator online as of July 2022, by gender
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