Michele Majidi
Researcher
Detailed statistics
CTV ad spend in the U.S. 2019-2027
Detailed statistics
CTV share of ad spend in the U.S. 2019-2025
Detailed statistics
Connected TV programmatic advertising household reach in the U.S. 2022
Number of connected TV users in the U.S. 2020-2025, by generation
Number of connected TV users in the United States from 2020 to 2025, by generation (in millions)
Connected TV penetration rate in the U.S. 2014-2023
Internet-connected TV penetration rate in the United States from 2014 to 2023
Connected devices ownership in the U.S. 2022, by age
Connected devices ownership in the United States in 2022, by age
Connected or smart TV ownership in the U.S. 2022, by age
Connected or smart TV ownership in the United States in 2022, by age
CTV ad spend in the U.S. 2019-2027
Connected TV (CTV) advertising spending in the United States from 2019 to 2027 (in billion U.S. dollars)
Connected TV ad spend growth in the U.S. 2021-2027
Change in connected TV advertising spending in the United States from 2021 to 2027
Digital video ad spend in the U.S. 2022, by type
Digital video advertising spending in the United States in 2022, by type (in billion U.S. dollars)
Change in digital video ad spend in the U.S. 2022, by type
Change in digital video advertising spending in the United States in 2022, by type
Programmatic ad spend in the U.S. 2013-2023, by device
Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device
CTV retail media ad spend in the U.S. 2021-2025
Connected TV (CTV) retail media advertising spending in the United States from 2021 to 2025 (in million U.S. dollars)
Connected TV ad spend in the U.S. in 2023, by company
Connected TV (CTV) advertising spending in the United States in 2023, by company (in billion U.S. dollars)
CTV ad spend share in the U.S. 2020-2024, by company
Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company
CTV ad views in the U.S. 2020-2022, by device
Distribution of connected TV (CTV) ad views in the United States from 2nd half 2020 to 1st half 2023, by device
Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2023
Top video ad types considered a must-buy by marketers in the U.S. 2023
Leading video ad types being considered a must-buy by marketers in the United States as of March 2023
Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023
Top obstacles preventing CTV ad spending in the U.S. 2023
Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023
Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
Upfront TV ad buying plans of U.S. marketers 2022, by buy type
Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type
Level of concern over ad fraud in CTV/OTT advertising in the U.S. 2022
Level of concern over ad fraud in connected TV (CTV) and over-the-top (OTT) advertising among marketers in the United States in March 2022
Popularity of ad-supported streaming content in the U.S. 2022
Share of consumers who preferred paid ad-free vs. free ad-supported streaming content in the United States as of November 2022
Ad preferences of CTV consumers in the U.S. 2022
Ad preferences of connected TV (CTV) viewers in the United States as of 2022
Ad-supported vs. ad-free video streaming preference in the U.S. 2022
Preference of video streaming apps with ads for a lower price vs. without ads for a higher price in the United States as of March 2022
Connected TV programmatic advertising household reach in the U.S. 2022
Share of internet-connected households reachable via connected TV (CTV) programmatic advertising in the United States in 1st quarter 2022 and 2nd half 2022
CTV ad fraud in the U.S. Q1 2022
Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 1st quarter 2022
Digital video ad views in the U.S. 2020-2023, by device
Distribution of digital video ad views in the United States from 2nd half 2020 to 1st half 2023, by device
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