Top obstacles preventing CTV ad spending in the U.S. 2023
According to a survey carried out among video marketers in the United States between February and March 2023, 36 percent of respondents who said they would not be increasing their connected TV (CTV) ad spending said they would not do so because of macroeconomic headwinds. This was followed by 31 percent of respondents saying that CTV ad spending was too expensive.