Weihnachten & Silvester 2022

Themen der Umfrage

• Weihnachtszeit und Inflation
• Black Friday & Cyber Monday
• Feiertagstraditionen und Feierlichkeiten
• Weihnachtsgeschenke und -bäume
• Weihnachtsgeld
• Soziodemographie

• Methode: Online-Umfrage
• Studienname: Weihnachten und Feiertage: Deutschland
• Region: Deutschland
• Anzahl der Befragten: 1.044
• Alter der Befragten: 18 bis 84 Jahre/li>
• Stichprobe: deutschsprachige Internetnutzer
• Erhebungszeitraum: 07. November 2022 bis 13. November 2022

• Geschlecht
• Alter (Generationen)
• Einkommen – Deutschland

Holiday season and inflation

• Which of these statements about the Christmas & holiday season do you agree with?

• How likely are you to shop on ...?
• How likely are you to shop on ...?
• If you keep thinking about Black Friday and Cyber Monday now: In which product categories do you expect the best deals while shopping?
• How will your total spending on Black Friday and Cyber Monday most likely compare with last year's spending?

• Which of the following statements do you agree with?
• Do you celebrate Christmas / the holiday season this year?
• Are you looking forward to this year's Christmas / holiday season?
• When you think about Christmas / the holiday season: What are you looking forward to?
• Where are you going to spend this year's holidays?
• Who are you going to spend this year's holidays with?
• How many days are you going to take off during this year's holiday season?
• Which of the following traditions are an essential part of the holiday season for you?
• Where do you look for inspiration for Christmas decorations?
• Where do you buy your Christmas decorations this year?
• How much do you plan to spend on Christmas decoration this year? Please do not include advent calendars and Christmas trees here. If you don't know exactly, please estimate.
• Will you have an advent calendar for yourself this year? If you'll have several advent calendars, please choose all that apply.
• What is your own advent calendar usually filled with?
• Are you planning to give an advent calendar as a gift this year?
• How much are you planning to spend on each one of your advent calendars? If you make the calendar yourself, please add up all the expected expenses.
• Who are you probably going to give an advent calendar to this year?
• The following questions are again about the current Christmas holidays: Which dishes are you planning to have?
• How will your dinner on Christmas day be prepared this year?
• What do you plan to do on Christmas day this year?
• When is the (main) time to open gifts in your home?
• How does the gift-giving take place in your house?
• Will you go to parties over the Christmas holidays this year?

• When do you plan to start shopping for Christmas gifts this year?
• Who are you going to give a Christmas gift to this year?
• How many Christmas gifts (in number) are you planning to give this year? If you don't know exactly, please estimate.
• What kind of Christmas gift would you personally be happy about?
• What are you probably going to give this year for Christmas?
• How much do you plan to spend on Christmas gifts approximately? / For myself
• How much do you plan to spend on Christmas gifts approximately? / For my partner
• How much do you plan to spend on Christmas gifts approximately? / For every child
• How much do you plan to spend on Christmas gifts approximately? / For my mother
• How much do you plan to spend on Christmas gifts approximately? / For my father
• How much do you plan to spend on Christmas gifts approximately? / For every sibling
• How much do you plan to spend on Christmas gifts approximately? / For my grandparents
• How much do you plan to spend on Christmas gifts approximately? / For my parents-in-law
• How much do you plan to spend on Christmas gifts approximately? / Per friend
• How much do you plan to spend on Christmas gifts approximately? / Per grandchildren
• How much do you plan to spend on Christmas gifts approximately? / Other relatives
• Compared to last year: Do you plan to spend more or less on Christmas gifts?
• Where do you buy your Christmas gifts?
• When you buy gifts online, how do you prefer to buy them?
• From which online stores do you buy your Christmas gifts?
• Where do you prefer to buy Christmas presents?
• And from which offline stores do you buy your Christmas gifts?
• Which Christmas gifts do you prefer to buy online rather than in a store? / Books, eBooks
• Which Christmas gifts do you prefer to buy online rather than in a store? / Computer, computer accessories
• Which Christmas gifts do you prefer to buy online rather than in a store? / Decoration articles
• Which Christmas gifts do you prefer to buy online rather than in a store? / Board games, toys, dolls, etc.
• Which Christmas gifts do you prefer to buy online rather than in a store? / Vouchers / gift cards
• Which Christmas gifts do you prefer to buy online rather than in a store? / Household appliances
• Which Christmas gifts do you prefer to buy online rather than in a store? / Clothing, textiles, shoes
• Which Christmas gifts do you prefer to buy online rather than in a store? / Cosmetics, perfume, body care
• Which Christmas gifts do you prefer to buy online rather than in a store? / Food, drinks
• Which Christmas gifts do you prefer to buy online rather than in a store? / Furniture
• Which Christmas gifts do you prefer to buy online rather than in a store? / Travel
• Which Christmas gifts do you prefer to buy online rather than in a store? / Jewelry and watches
• Which Christmas gifts do you prefer to buy online rather than in a store? / Smartphones, tablets and accessories
• Which Christmas gifts do you prefer to buy online rather than in a store? / Event tickets
• Which Christmas gifts do you prefer to buy online rather than in a store? / Consumer electronics
• Are you going to put up a Christmas tree this year? If you put up several Christmas trees, please think of your 'main' one.
• Where do you usually buy your Christmas tree?
• How much are you planning to spend on this year's Christmas tree? If you don't know exactly, please estimate.
• When do you usually put up your Christmas tree?
• And when do you usually take down your Christmas tree again?
• What kind of decorations do you usually decorate your Christmas tree with?

• The following questions are about New Year's. Which of the following statements do you agree with?
• What are the essential parts of a New Year's celebration for you?
• Where do you plan to spend your New Year's Eve this year?
• Which alcoholic drinks do you consume on New Year's Eve?
• Which champagne / sparkling wine do you buy for New Year's Eve?
• Do you plan to make New Year's resolutions?
• What are your New Year's resolutions?

• Does your employer have a variable salary component or a bonus agreement?
• How high is your variable salary component or bonus this year compared to your (gross) monthly basic income?
• And what do you estimate, how high will your variable salary component or bonus this year compared to last year?
• Were you employed by a company last December?
• Did you receive a Christmas bonus last year?
• In your opinion, how likely are you to receive a Christmas bonus this year?
• What do you estimate, how much will your Christmas bonus be in relation to your (gross) monthly income?
• And what do you estimate, how high will your Christmas bonus be compared to last year?
• How satisfied are you with your employer regarding the handling of Christmas bonuses?
• What do you plan to do with your Christmas bonus?

• What is you gender?
• How old are you?
• How old are you?
• What is your marital status?
• Which of the following best describes you?
• Where do you currently live?
• Recode based on "Region/state"
• Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.
• What is the highest level of education you have completed?
• Which of the following categories best describes your current employment status?
• In what industry / sector do you currently work?
• What position do you hold in your company?
• If you add up everything: About how high is the monthly gross income that your total household disposes of, before tax and contributions?
• If you add up everything: About how high is the monthly gross income that your total household disposes of, before tax and contributions?
• How big is the town you live in?
• In what type of community do you live?
• What is your current living situation (main residence)?
• How many people – including yourself and all children – permanently live in your household?
• Typology based on "Household size" and "Children under 14 years of age in household"
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?