According to an online survey conducted in April 2021, close to 49 percent of video-sharing service users in Japan often watched music content. Music was followed in popularity by videos about hobbies and culture.
Most popular video-sharing genres among users in Japan as of April 2021
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Other statistics that may interest you Online video advertising in Japan
Overview
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- Premium Statistic Advertising expenses in Japan 2014-2023
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Video advertising
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- Premium Statistic Online video ad expenditure Japan 2022-2027
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Internet usage
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Video consumption
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Attitudes and behavior regarding online video advertising
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- Premium Statistic Impression of video advertising Japan 2021, by device
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YouTube
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- Premium Statistic YouTube's penetration rate in Japan FY 2022, by gender
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- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
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Further related statistics
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- Market share of SVOD platforms in the U.S. 2023
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- Favorite content types among SVoD users Japan 2019, based on participation rate
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Impress. (May 27, 2021). Most popular video-sharing genres among users in Japan as of April 2021 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1206472/japan-most-popular-video-sharing-genres/
Impress. "Most popular video-sharing genres among users in Japan as of April 2021." Chart. May 27, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1206472/japan-most-popular-video-sharing-genres/
Impress. (2021). Most popular video-sharing genres among users in Japan as of April 2021. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1206472/japan-most-popular-video-sharing-genres/
Impress. "Most Popular Video-sharing Genres among Users in Japan as of April 2021." Statista, Statista Inc., 27 May 2021, https://www.statista.com/statistics/1206472/japan-most-popular-video-sharing-genres/
Impress, Most popular video-sharing genres among users in Japan as of April 2021 Statista, https://www.statista.com/statistics/1206472/japan-most-popular-video-sharing-genres/ (last visited June 10, 2024)
Most popular video-sharing genres among users in Japan as of April 2021 [Graph], Impress, May 27, 2021. [Online]. Available: https://www.statista.com/statistics/1206472/japan-most-popular-video-sharing-genres/