In 2023, Brown-Forman spent about 506 million U.S. dollars on advertising activities. Brown-Forman's brand portfolio includes Jack Daniel's, Southern Comfort, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Early Times, Old Forester, and Korbel champagne.
Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023 (in million U.S. dollars)
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Other statistics that may interest you Brown-Forman
Overview
3
Company facts
7
- Premium Statistic Brown-Forman's global net sales 2011-2023
- Premium Statistic Brown-Forman's global net income 2011-2023
- Premium Statistic Brown-Forman's global net sales 2017-2023, by product category
- Premium Statistic Global net sales share of Brown-Forman in 2023, by market
- Premium Statistic Brown-Forman's global net sales 2018-2023, by region
- Premium Statistic Brown-Forman's global number of employees worldwide from 2015 to 2023
- Premium Statistic Brown-Forman's global ad spend 2012-2023
Brands overview
8
- Premium Statistic Brown-Forman's global net sales change in 2023, by brand
- Premium Statistic Straight whiskey market share in the United States 2017-2022, by brand
- Premium Statistic Volume sales share of the leading tequila brands in the U.S. 2022
- Premium Statistic U.S. vodka market: leading brands 2022, based on sales volume
- Premium Statistic Jack Daniel's straight whiskey market share U.S. 2011-2022
- Premium Statistic Jack Daniel's global sales volume 2012-2022
- Premium Statistic El Jimador tequila's global sales volume 2009-2022
- Premium Statistic Finlandia vodka's global sales volume 2009-2022
Competitors
6
- Premium Statistic Diageo's net sales worldwide 2013-2023
- Premium Statistic Diageo's net sales worldwide 2023, by region
- Premium Statistic Constellation Brands: net sales worldwide 2011-2023
- Premium Statistic Constellation Brands: net sales worldwide by region 2011-2023
- Premium Statistic Pernod Ricard's net sales worldwide 2016-2023
- Premium Statistic Pernod Ricard's net sales worldwide in 2022, by region
Further related statistics
19
- Advertising expenditure for vodka in the U.S. 2013-2019
- Advertising expenditure for vodka in the U.S. 2019, by medium
- New Amsterdam Vodka: online ad spend in the U.S. 2012-2019
- Scotch whisky's advertising expenditure in the U.S. 2013-2019
- Distilled spirits ad spend in the U.S. 2013-2019
- Scotch whisky's advertising expenditure in the U.S. 2019, by medium
- Prepared cocktails ad spend in the U.S. 2013-2019
- Advertising expenditure for gin in the U.S. 2013-2019
- Advertising expenditure for gin in the U.S. 2019, by medium
- Alcohol advertising spend by brand in the United Kingdom (UK) 2015
- Dominican Republic: largest alcohol digital advertiser 2019
- Peru: largest alcohol digital advertiser 2019
- Advertising expenditure for beverages in Germany 2000-2017
- Views on the banning of advertising alcoholic drinks United Kingdom (UK) in 2015
- Venezuela: largest alcohol digital advertiser 2019
- Share of total advertising expenditure for radio advertising Malaysia 2013-2022
- Share of food and beverage ad spend in total advertising spend U.S. 2018
- Costa Rica: largest alcohol digital advertisers 2019
- U.S. metalworking machinery and equipment ad spend 2010-2016
Further Content: You might find this interesting as well
Statistics
- Advertising expenditure for vodka in the U.S. 2013-2019
- Advertising expenditure for vodka in the U.S. 2019, by medium
- New Amsterdam Vodka: online ad spend in the U.S. 2012-2019
- Scotch whisky's advertising expenditure in the U.S. 2013-2019
- Distilled spirits ad spend in the U.S. 2013-2019
- Scotch whisky's advertising expenditure in the U.S. 2019, by medium
- Prepared cocktails ad spend in the U.S. 2013-2019
- Advertising expenditure for gin in the U.S. 2013-2019
- Advertising expenditure for gin in the U.S. 2019, by medium
- Alcohol advertising spend by brand in the United Kingdom (UK) 2015
- Dominican Republic: largest alcohol digital advertiser 2019
- Peru: largest alcohol digital advertiser 2019
- Advertising expenditure for beverages in Germany 2000-2017
- Views on the banning of advertising alcoholic drinks United Kingdom (UK) in 2015
- Venezuela: largest alcohol digital advertiser 2019
- Share of total advertising expenditure for radio advertising Malaysia 2013-2022
- Share of food and beverage ad spend in total advertising spend U.S. 2018
- Costa Rica: largest alcohol digital advertisers 2019
- U.S. metalworking machinery and equipment ad spend 2010-2016
Brown-Forman. (July 31, 2023). Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/
Brown-Forman. "Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023 (in million U.S. dollars)." Chart. July 31, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/
Brown-Forman. (2023). Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/
Brown-Forman. "Brown-forman's Advertising Spending Worldwide in Fiscal Years 2012 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/
Brown-Forman, Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/ (last visited June 10, 2024)
Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023 (in million U.S. dollars) [Graph], Brown-Forman, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/