The top bourbon brands are steadily losing market share to smaller brands. In 2022, Jack Daniel's market share in the United States declined to 17.6 percent from a high of 23 in 2017 and 2018.
Straight whiskey market share in the United States from 2017 to 2022, by brand
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Other statistics that may interest you Brown-Forman
Overview
3
Company facts
7
- Premium Statistic Brown-Forman's global net sales 2011-2023
- Premium Statistic Brown-Forman's global net income 2011-2023
- Premium Statistic Brown-Forman's global net sales 2017-2023, by product category
- Premium Statistic Global net sales share of Brown-Forman in 2023, by market
- Premium Statistic Brown-Forman's global net sales 2018-2023, by region
- Premium Statistic Brown-Forman's global number of employees worldwide from 2015 to 2023
- Premium Statistic Brown-Forman's global ad spend 2012-2023
Brands overview
8
- Premium Statistic Brown-Forman's global net sales change in 2023, by brand
- Premium Statistic Straight whiskey market share in the United States 2017-2022, by brand
- Premium Statistic Volume sales share of the leading tequila brands in the U.S. 2022
- Premium Statistic U.S. vodka market: leading brands 2022, based on sales volume
- Premium Statistic Jack Daniel's straight whiskey market share U.S. 2011-2022
- Premium Statistic Jack Daniel's global sales volume 2012-2022
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Competitors
6
- Premium Statistic Diageo's net sales worldwide 2013-2023
- Premium Statistic Diageo's net sales worldwide 2023, by region
- Premium Statistic Constellation Brands: net sales worldwide 2011-2023
- Premium Statistic Constellation Brands: net sales worldwide by region 2011-2023
- Premium Statistic Pernod Ricard's net sales worldwide 2016-2023
- Premium Statistic Pernod Ricard's net sales worldwide in 2022, by region
Further related statistics
15
- Straight whiskey consumption in the United States from 1980 to 2025
- Sales volume of spirits in the U.S. and worldwide 2013-2015
- Brazil: cachaça export value share 2018, by state of origin
- Brazil: share of cachaça volume sales as of 2016, by company
- Canadian rum dollar sales FY 2011-FY 2023
- Canadian spirit volume sales in Canada by province 2021/22
- Quarterly sales turnover of the wine and spirits wholesale in Denmark 2017-2021
- Brazil: cachaça export value share 2022, by destination country
- Per capita consumption of spirits in Norway 2005-2018
- Canadian rum volume sales from FY 2011-FY 2023
- Global per capita whiskey consumption by country 2014
- Brazil: cachaça export value to the U.S. 2017-2018
- Canadian rum dollar sales by product type FY 2010-FY 2019
- Distilling spirits: turnover of enterprises in the United Kingdom (UK) 2008-2018
- Industry revenue of “wholesale of other household goods“ in Slovakia 2012-2025
Further Content: You might find this interesting as well
Statistics
- Straight whiskey consumption in the United States from 1980 to 2025
- Sales volume of spirits in the U.S. and worldwide 2013-2015
- Brazil: cachaça export value share 2018, by state of origin
- Brazil: share of cachaça volume sales as of 2016, by company
- Canadian rum dollar sales FY 2011-FY 2023
- Canadian spirit volume sales in Canada by province 2021/22
- Quarterly sales turnover of the wine and spirits wholesale in Denmark 2017-2021
- Brazil: cachaça export value share 2022, by destination country
- Per capita consumption of spirits in Norway 2005-2018
- Canadian rum volume sales from FY 2011-FY 2023
- Global per capita whiskey consumption by country 2014
- Brazil: cachaça export value to the U.S. 2017-2018
- Canadian rum dollar sales by product type FY 2010-FY 2019
- Distilling spirits: turnover of enterprises in the United Kingdom (UK) 2008-2018
- Industry revenue of “wholesale of other household goods“ in Slovakia 2012-2025
Beverage Information Group. (September 30, 2023). Straight whiskey market share in the United States from 2017 to 2022, by brand [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. "Straight whiskey market share in the United States from 2017 to 2022, by brand." Chart. September 30, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. (2023). Straight whiskey market share in the United States from 2017 to 2022, by brand. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. "Straight Whiskey Market Share in The United States from 2017 to 2022, by Brand." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group, Straight whiskey market share in the United States from 2017 to 2022, by brand Statista, https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/ (last visited June 10, 2024)
Straight whiskey market share in the United States from 2017 to 2022, by brand [Graph], Beverage Information Group, September 30, 2023. [Online]. Available: https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/