A global survey conducted between November 2022 and January 2023 revealed that seven in ten respondents had taken steps to protect their online identity. Those who enabled multi-factor authentication were 30 percent. Additionally, 28 percent said they changed default settings on devices. On the other hand, 30 percent said they had not done anything to protect their digital identity.
Steps taken by global internet users to protect their personal information online as of January 2023
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Online privacy worldwide
Online privacy laws and regulations worldwide
7
- Basic Statistic Global population with personal data covered under privacy regulations 2020-2024
- Basic Statistic U.S. signed consumer privacy laws 2024, by state
- Basic Statistic EU online privacy laws 2024
- Premium Statistic Awareness of local privacy laws among online users 2023, by country
- Premium Statistic GDPR and DPA preparedness level among EU and UK companies 2023
- Premium Statistic Implementation status of data privacy measures in U.S. and UK companies 2023
- Basic Statistic Privacy laws impact on U.S. and UK companies transferring data internationally 2023
Fines and penalties
4
- Basic Statistic Fines for personal data transfers outside EU 2023
- Basic Statistic Global biggest data breach fines, penalties, and settlements worldwide 2023
- Premium Statistic Total value of GDPR fines imposed in Europe 2018-2023, by country
- Basic Statistic Largest fines issued for violations of GDPR 2024
Online privacy actions
4
- Basic Statistic Global internet users exercising Data Subject Access Request (DSAR) rights 2022-2023
- Basic Statistic Global internet users taking privacy actions 2023, by age
- Basic Statistic Global consumers using digital data protection tools November 2022, by type
- Basic Statistic Most common online privacy measures worldwide 2023
Surveillance and government access
8
- Basic Statistic Countries with the most requests for content removal sent to Google 2013-2022
- Basic Statistic Google user data requests from federal agencies and governments H2 2009-H1 2023
- Basic Statistic Google user data requests from federal agencies and governments H1 2023, by country
- Basic Statistic Google products most affected by government content removal requests H12017-H2 2023
- Basic Statistic Main reasons used by governments to request content removal from Google 2013-2022
- Basic Statistic Global Facebook user data requests from federal agencies H1 2013- H1 2023
- Basic Statistic Facebook user data requests from federal agencies & governments H1 2023, by country
- Basic Statistic TikTok: user data requests from federal agencies & governments H1 2023, by country
Mobile privacy and app tracking
5
- Premium Statistic App tracking transparency: opt-in rate of iOS users worldwide 2022
- Basic Statistic Users in selected markets feeling tracked online after talking about a topic 2023
- Basic Statistic Mobile targeted ads awareness after talking about a topic in selected markets 2023
- Basic Statistic iOS apps that declared collecting global users private data 2024
- Premium Statistic Reasons to collect mobile app data from global iOS users 2024
Attitudes of online users toward data privacy
8
- Premium Statistic Global attitudes of internet users toward data localization 2023
- Premium Statistic Global attitudes of internet users toward data localization 2023, by country
- Premium Statistic Internet users who want to do more to protect privacy worldwide 2023, by country
- Basic Statistic Global consumer confidence about online personal data security 2023
- Basic Statistic Global consumers awareness of data selling among companies 2020-2022
- Premium Statistic Global consumers sharing personal data for better service November 2022, by data type
- Premium Statistic Global users accepting online privacy risks for convenience 2023, by country
- Premium Statistic Global consumers on data privacy priorities effective to build trust 2023
Privacy concerns and risks
7
- Basic Statistic Data privacy issues concern among U.S. and UK companies 2023
- Premium Statistic Internet users who believe it's impossible to protect their privacy online 2023
- Premium Statistic Global online users concerns about misuse of personal data Q3 2020-Q4 2023
- Premium Statistic Global online users concerns about misuse of personal data Q4 2023, by country
- Premium Statistic Global online users concerns about misuse of personal data Q4 2023, by age and gender
- Premium Statistic Level of concern about data privacy global 2022
- Basic Statistic Worries of global internet users regarding online privacy Q3 2022
Further related statistics
19
- Online privacy and anonymity strategies of Canadian internet users 2018
- Germany: platforms profiting from ePrivacy Regulation 2018
- Personal information of internet users shared online Malaysia 2022
- Perception among internet users on the importance of online privacy Malaysia 2022
- Actions taken by internet users to protect personal information online Malaysia 2016
- Level of concern about mobile phone surveillance in the Benelux 2015
- Share of users trusting data protection on e-commerce websites in Italy 2018
- Share of users trusting data protection of financial institutions in Italy 2018
- Share of users trusting data protection by public institutions in Italy 2018
- Teenagers' online privacy practices in Poland 2020
- Level of concern about surveillance in private spaces in Belgium 2015
- Canadian perspectives on rights to online privacy 2018
- Italy: users trusting data protection of social media networks 2018
- Frequency of reading privacy policies online in the United Kingdom (UK) 2013
- Canadians who trust Facebook with their personal information 2018
- Share of mobile users who shared their place of birth online Japan 2019, by age
- U.S. online users who believe tech companies listen to their users 2020
- Handling of private information online of adults South Korea 2023, by gender
- Share of mobile users who shared their birthday online Japan 2019, by age
Further Content: You might find this interesting as well
Statistics
- Online privacy and anonymity strategies of Canadian internet users 2018
- Germany: platforms profiting from ePrivacy Regulation 2018
- Personal information of internet users shared online Malaysia 2022
- Perception among internet users on the importance of online privacy Malaysia 2022
- Actions taken by internet users to protect personal information online Malaysia 2016
- Level of concern about mobile phone surveillance in the Benelux 2015
- Share of users trusting data protection on e-commerce websites in Italy 2018
- Share of users trusting data protection of financial institutions in Italy 2018
- Share of users trusting data protection by public institutions in Italy 2018
- Teenagers' online privacy practices in Poland 2020
- Level of concern about surveillance in private spaces in Belgium 2015
- Canadian perspectives on rights to online privacy 2018
- Italy: users trusting data protection of social media networks 2018
- Frequency of reading privacy policies online in the United Kingdom (UK) 2013
- Canadians who trust Facebook with their personal information 2018
- Share of mobile users who shared their place of birth online Japan 2019, by age
- U.S. online users who believe tech companies listen to their users 2020
- Handling of private information online of adults South Korea 2023, by gender
- Share of mobile users who shared their birthday online Japan 2019, by age
Gen Digital. (February 28, 2023). Steps taken by global internet users to protect their personal information online as of January 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/617422/online-privacy-measures-worldwide/
Gen Digital. "Steps taken by global internet users to protect their personal information online as of January 2023." Chart. February 28, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/617422/online-privacy-measures-worldwide/
Gen Digital. (2023). Steps taken by global internet users to protect their personal information online as of January 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/617422/online-privacy-measures-worldwide/
Gen Digital. "Steps Taken by Global Internet Users to Protect Their Personal Information Online as of January 2023." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/617422/online-privacy-measures-worldwide/
Gen Digital, Steps taken by global internet users to protect their personal information online as of January 2023 Statista, https://www.statista.com/statistics/617422/online-privacy-measures-worldwide/ (last visited June 10, 2024)
Steps taken by global internet users to protect their personal information online as of January 2023 [Graph], Gen Digital, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/617422/online-privacy-measures-worldwide/