This survey illustrates the opinion of French people on brand-influencer advertisement collaborations compared to traditional advertising in 2018. That year, we note that among almost two thirds of the respondents, this new form of advertising was neither more nor less useful than the traditional form. Most of the respondents considered the ads to be more concealed (43 percent) and more invasive (41 percent) than traditional marketing.
Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?*
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Harris Interactive. (March 27, 2018). Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?* [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/
Harris Interactive. "Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?*." Chart. March 27, 2018. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/
Harris Interactive. (2018). Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?*. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/
Harris Interactive. "Compared to Traditional Advertising, What Do You Think of Brand-influencer Advertisment Collaborations?*." Statista, Statista Inc., 27 Mar 2018, https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/
Harris Interactive, Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?* Statista, https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/ (last visited June 18, 2024)
Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?* [Graph], Harris Interactive, March 27, 2018. [Online]. Available: https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/