Engagement rate of social media platforms according to influencer type in France 2020

Published by
Valentina Dencheva,
Jan 6, 2023
In the year 2020, the source has analyzed the engagement rate of all big social media platforms, according to the type of influencer in France. Thus, the highest engagement rate for all influencers was the platform TikTok, which was found to be especially high among nano influencers. Instagram was the second platfrom with the most recorded engagement whereas Twitter scored the lowest, especially for macro influencers.

Level of engagement on social media platforms according to the type of French influencers in 2020

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

July 2020

Region

France

Survey time period

May 2020

Number of respondents

350,000 respondents

Special properties

Social media accounts

Supplementary notes

The source adds the following information: "The adjusted average commitment rate is calculated on all commitment rates from which outliers and non-representative values ​​are excluded.".

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social media marketing in France "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social media marketing in France

Overview of the digital advertising market

7

Social media advertisment

8

Businesses on social media

8

Influencer marketing

7

Social media purchases

5

Opinons on social media ads

8

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Social media advertising and marketing in FranceSocial media advertising and marketing worldwideCompanies and social media in ItalyInfluencer marketing in France
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu