Average conversion rate of Key Opinion Leaders (KOLs) in China 2020

Published by
Xin Ou,
Feb 27, 2024
As of May 2020, the average conversion rate of Chinese influencers reached 11.1 percent, growing by three percentage points compared to January. Top-tier influencers in China could generate 1.2 million impressions per post on Douyin, also known as Tik Tok globally.

Average rate of conversion of Chinese influencers for social commerce in China in January and May 2020

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2020

Region

China

Survey time period

January and May 2020

Supplementary notes

Influencers' conversion rate is measured by the percentage of the audience who open e-commerce platforms while viewing the content created by the influencers.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Influencer/KOL marketing in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer/KOL marketing in China

Overview

5

Advertisers

6

Marketing platforms

6

Influencers

7

Consumers

6

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Influencer/KOL marketing in ChinaSocial media in ChinaE-Commerce in ChinaLuxury marketing in ChinaShopping behavior in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu