Reasons for buying a product endorsed by an influencer Thailand 2023
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 36 percent of Thai respondents who have purchased an item or product endorsed by an influencer stated that they wanted to buy such product anyway, regardless of who was promoting it. The same survey revealed that around 82 percent of the respondents in the country followed at least one influencer on social media.
