In 2022, over 14.6 thousand Instagram content creators in Thailand had between ten thousand to 50 thousand followers. Meanwhile, influencers with more than one million followers on Instagram amounted to around 570 people.
Number of influencers on Instagram across Thailand in 2022, by tier (in 1,000s)
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Other statistics that may interest you Influencer marketing in Thailand
Overview
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Leading influencers
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Industry-preferred platforms
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Instagram
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- Premium Statistic Influencer count on Instagram Thailand 2022, by tier
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- Premium Statistic Share of Instagram influencer audiences Thailand 2023, by age group
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TikTok
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- Premium Statistic Influencer count on TikTok Thailand 2023, by follower count
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YouTube
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- Premium Statistic Influencer count on YouTube Thailand 2023, by follower count
- Premium Statistic Youtube users in Thailand 2017-2025
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Facebook
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- Premium Statistic Influencer count on Facebook Thailand 2023, by follower count
- Premium Statistic Facebook users in Thailand 2019-2028
- Premium Statistic Facebook influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of Facebook influencer audiences Thailand 2023, by age group
Consumer perspectives
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- Premium Statistic Impact of social media influencers on purchasing Thailand 2023
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- Premium Statistic Type of purchased influencer-endorsed products Thailand 2023
- Premium Statistic Reasons for buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Reasons for not buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
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Further Content: You might find this interesting as well
Statistics
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Affable.ai. (December 28, 2022). Number of influencers on Instagram across Thailand in 2022, by tier (in 1,000s) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1398444/thailand-number-of-instagram-influencers-by-tier/
Affable.ai. "Number of influencers on Instagram across Thailand in 2022, by tier (in 1,000s)." Chart. December 28, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1398444/thailand-number-of-instagram-influencers-by-tier/
Affable.ai. (2022). Number of influencers on Instagram across Thailand in 2022, by tier (in 1,000s). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1398444/thailand-number-of-instagram-influencers-by-tier/
Affable.ai. "Number of Influencers on Instagram across Thailand in 2022, by Tier (in 1,000s)." Statista, Statista Inc., 28 Dec 2022, https://www.statista.com/statistics/1398444/thailand-number-of-instagram-influencers-by-tier/
Affable.ai, Number of influencers on Instagram across Thailand in 2022, by tier (in 1,000s) Statista, https://www.statista.com/statistics/1398444/thailand-number-of-instagram-influencers-by-tier/ (last visited June 18, 2024)
Number of influencers on Instagram across Thailand in 2022, by tier (in 1,000s) [Graph], Affable.ai, December 28, 2022. [Online]. Available: https://www.statista.com/statistics/1398444/thailand-number-of-instagram-influencers-by-tier/