Usage rate paid memberships for leading mobile shopping apps South Korea 2021
According to a survey conducted in July 2021 among South Koreans on paid memberships for mobile shopping apps, around 51 percent of respondents stated that they mainly used Rocket WOW, while almost 62 percent of respondents stated to use that membership in general. Rocket WOW is the paid membership of South Korean online retailer Coupang and offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.