This statistic represents the results of a survey among new and current online shoppers on the reasons for buying across India in 2016. Among current buyers, 56 responded that they shop online for discounts, while 52 percent of new buyers shopped for the same reason.
Reasons for online purchase among new and current buyers across India in 2016
Characteristic
Current buyers
New buyers
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According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.
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Google, & Kearney. (May 1, 2016). Reasons for online purchase among new and current buyers across India in 2016 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/
Google, und Kearney. "Reasons for online purchase among new and current buyers across India in 2016." Chart. May 1, 2016. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/
Google, Kearney. (2016). Reasons for online purchase among new and current buyers across India in 2016. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/
Google, and Kearney. "Reasons for Online Purchase among New and Current Buyers across India in 2016." Statista, Statista Inc., 1 May 2016, https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/
Google & Kearney, Reasons for online purchase among new and current buyers across India in 2016 Statista, https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/ (last visited June 18, 2024)
Reasons for online purchase among new and current buyers across India in 2016 [Graph], Google, & Kearney, May 1, 2016. [Online]. Available: https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/