According to a survey of consumers worldwide, when it came to opinions on in-app advertising formats, 36 percent of respondents indicated rewarded videos a completely acceptable advertising format. Playable ads were signaled as the most acceptable by 27 percent of the surveyed consumers, while banner ads were looked favorably by 22 percent of respondents.
In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AdColony. (March 4, 2021). In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1265095/most-acceptable-in-app-ad-formats/
AdColony. "In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021." Chart. March 4, 2021. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1265095/most-acceptable-in-app-ad-formats/
AdColony. (2021). In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1265095/most-acceptable-in-app-ad-formats/
AdColony. "In-app Advertising Formats Considered by Consumers Worldwide as The Most Acceptable as of 1st Quarter 2021." Statista, Statista Inc., 4 Mar 2021, https://www.statista.com/statistics/1265095/most-acceptable-in-app-ad-formats/
AdColony, In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021 Statista, https://www.statista.com/statistics/1265095/most-acceptable-in-app-ad-formats/ (last visited June 18, 2024)
In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021 [Graph], AdColony, March 4, 2021. [Online]. Available: https://www.statista.com/statistics/1265095/most-acceptable-in-app-ad-formats/