Top reasons why companies invest in sustainable marketing in Europe 2022
According to a survey conducted among companies in the United Kingdom, Belgium, Germany, Spain, and France in July 2022, 20.76 percent of respondents said they invested in sustainable marketing strategies for their brand image. Over 18 percent mentioned they did so to increase sales. Conversely, respondents who said they invested in sustainable marketing because it was the right thing to do amounted to 13.93 percent.
