The quarterly report evaluating the changes in marketing budgets in the United Kingdom shows that in the first quarter of 2024 a net balance of 9.4 percent of marketers in the country recorded an increase in their overall budgets. The largest increase was for events, while the largest reduction was seen in main media advertising.
Downward and upward revision of marketing budgets in the United Kingdom (UK) in 1st quarter 2024, by budget category
Characteristic
Net balance*
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* The source indicates that net balance is, "calculated by subtracting the percentage reporting a downward revision from the percentage reporting an upward revision." The source does not specify the type of survey used or the sample number.
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Institute of Practitioners in Advertising. (April 18, 2024). Downward and upward revision of marketing budgets in the United Kingdom (UK) in 1st quarter 2024, by budget category [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/
Institute of Practitioners in Advertising. "Downward and upward revision of marketing budgets in the United Kingdom (UK) in 1st quarter 2024, by budget category." Chart. April 18, 2024. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/
Institute of Practitioners in Advertising. (2024). Downward and upward revision of marketing budgets in the United Kingdom (UK) in 1st quarter 2024, by budget category. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/
Institute of Practitioners in Advertising. "Downward and Upward Revision of Marketing Budgets in The United Kingdom (Uk) in 1st Quarter 2024, by Budget Category." Statista, Statista Inc., 18 Apr 2024, https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/
Institute of Practitioners in Advertising, Downward and upward revision of marketing budgets in the United Kingdom (UK) in 1st quarter 2024, by budget category Statista, https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/ (last visited June 18, 2024)
Downward and upward revision of marketing budgets in the United Kingdom (UK) in 1st quarter 2024, by budget category [Graph], Institute of Practitioners in Advertising, April 18, 2024. [Online]. Available: https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/