Number of U.S. social buyers 2022-2025, by platform
Approximately 63.5 million shoppers in the United States were estimated to purchase on Facebook in 2022, making it the most widely used platform for social commerce in the North American country. Forecasts suggest that both Facebook and Instagram will remain at the forefront of social shopping in the U.S. in the coming years, with over 69 million and 47 million shoppers, respectively, by 2025.