Most purchased product categories on social media in the U.S. 2023

In 2023, the prevailing product category purchased on social media in the United States was apparel. As indicated by a survey, 25.6 percent of users reported this category as their primary choice for making purchases on social networks. Following closely were beauty products and home goods, with 19.4 percent and 13.5 percent of respondents favoring these respective categories.