Most well-known toys and baby online shops in the UK 2023
LEGO is the most well-known toys and baby online shop in the UK. Based in Billund, Denmark, the Danish brand is recognized by 92 percent of respondents in the United Kingdom. Second on this list is Smyths as the Irish brand incorporates a brand awareness of 84 percent. TheWorks.co.uk comes in third in this list, followed by Mamas & Papas.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.