LEGO is the most well-known toys and baby online shop in the UK. Based in Billund, Denmark, the Danish brand is recognized by 92 percent of respondents in the United Kingdom. Second on this list is Smyths as the Irish brand incorporates a brand awareness of 84 percent. TheWorks.co.uk comes in third in this list, followed by Mamas & Papas.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading toys and baby online shops ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading toys and baby online shops ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/
Statista. "Leading toys and baby online shops ranked by brand awareness in the United Kingdom in 2023." Chart. September 12, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/
Statista. (2023). Leading toys and baby online shops ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/
Statista. "Leading Toys and Baby Online Shops Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/
Statista, Leading toys and baby online shops ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/ (last visited November 09, 2024)
Leading toys and baby online shops ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1342623/most-well-known-toys-and-baby-online-shops-in-the-uk/
