Most well-known cosmetics & make-up brands in the United States 2023
cosmetics and make-up brand usage ranking. M.A.C. on the other hand has the most loyal customers among cosmetics and make-up brands.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
L'Oréal is the most well-known cosmetics and make-up brand in the U.S., followed by Revlon, Avon, and COVERGIRL, while e.l.f. takes the crown in our For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.