For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 1, 2023). Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista. "Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2023." Chart. October 1, 2023. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista. (2023). Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista. "Leading Cosmetics & Make-up Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 1 Oct 2023, https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista, Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/ (last visited October 08, 2024)
Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2023 [Graph], Statista, October 1, 2023. [Online]. Available: https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
