In 2021, influencer marketing spending in Sweden increased by more than 28 percent. The source projected that the 2022 growth rate would amount to 20.5 percent. Global influencer marketing spending was projected to increase by roughly 19 percent year on year in 2022.
Change in influencer marketing spending in Sweden from 2017 to 2022
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Year-on-year growth rate
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IAB Sverige. (June 2, 2022). Change in influencer marketing spending in Sweden from 2017 to 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1356227/growth-influencer-marketing-spending-sweden/
IAB Sverige. "Change in influencer marketing spending in Sweden from 2017 to 2022." Chart. June 2, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1356227/growth-influencer-marketing-spending-sweden/
IAB Sverige. (2022). Change in influencer marketing spending in Sweden from 2017 to 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1356227/growth-influencer-marketing-spending-sweden/
IAB Sverige. "Change in Influencer Marketing Spending in Sweden from 2017 to 2022." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/1356227/growth-influencer-marketing-spending-sweden/
IAB Sverige, Change in influencer marketing spending in Sweden from 2017 to 2022 Statista, https://www.statista.com/statistics/1356227/growth-influencer-marketing-spending-sweden/ (last visited June 18, 2024)
Change in influencer marketing spending in Sweden from 2017 to 2022 [Graph], IAB Sverige, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/1356227/growth-influencer-marketing-spending-sweden/