Influencer marketing spending stood at 1.46 billion Swedish kronor in the country in 2022.
During an early 2022 survey carried out among consumers in Sweden, 71 percent of responding men and 76 percent of responding women born in the 2000s stated they followed influencers, YouTubers, or streamers. Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender
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Other statistics that may interest you Influencer marketing in Sweden
Market overview
8
- Premium Statistic Global influencer marketing value 2016-2024
- Premium Statistic Number of companies with influencer marketing services worldwide 2019-2021, by region
- Premium Statistic Global online content creators 2021, by number of followers
- Premium Statistic Marketing channels used at Swedish companies 2023
- Premium Statistic Influencer marketing expenditure in Sweden 2016-2022
- Premium Statistic Influencer marketing expenditure growth in Sweden 2017-2022
- Premium Statistic Social referrals to e-commerce sites in the Nordics 2024, by device
- Premium Statistic Online companies stance on influencer collaborations in Sweden 2023
Platforms
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- Premium Statistic Social media users in Sweden 2020-2029
- Premium Statistic Most used social media platforms by type in Sweden 2023
- Premium Statistic Social network usage by brand in Sweden 2024
- Premium Statistic Facebook users in Sweden 2019-2028
- Premium Statistic Instagram users in Sweden 2019-2028
- Premium Statistic Snapchat users in Sweden 2019-2028
- Premium Statistic Youtube users in Sweden 2017-2025
- Premium Statistic Sweden TikTok weekly users 2023, by generation
Influencer insights
7
- Premium Statistic Influencer / content creators followed by type in Sweden in 2023
- Premium Statistic Leading YouTube channels in Sweden 2024, by number of subscribers
- Basic Statistic Ranking of the most popular blogs in Sweden 2023
- Premium Statistic Most popular podcasts in Sweden as of June 2023, by listens
- Premium Statistic Price per post of Instagram influencers in Sweden 2022, by followers
- Premium Statistic Price per video of YouTube influencers in Sweden 2022, by followers
- Premium Statistic Price per post of TikTok influencers in Sweden 2022, by followers
Audience insights
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- Premium Statistic Digital advertising touchpoints in Sweden 2024
- Premium Statistic Attitudes towards online advertising in Sweden 2024
- Premium Statistic Most common social media activities in Sweden 2024
- Premium Statistic Most talked about products/topics online in Sweden 2024
- Premium Statistic Share of consumers who follow influencers in Sweden 2022
- Premium Statistic Share of consumers who follow influencers in Sweden 2022, by age
- Premium Statistic Share of children who follow influencers in Sweden 2021-2022
- Premium Statistic Online advertising practices experienced by Swedish consumers 2022
Further Content: You might find this interesting as well
Internetstiftelsen. (October 7, 2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen. "Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender." Chart. October 7, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen. (2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen. "Share of Internet Users Who Followed Influencers, Youtubers, or Streamers in Sweden as of February 2022, by Age and Gender." Statista, Statista Inc., 7 Oct 2022, https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen, Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender Statista, https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/ (last visited June 18, 2024)
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender [Graph], Internetstiftelsen, October 7, 2022. [Online]. Available: https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/