During a 2022 survey carried out among advertising executives from Europe, 20 percent of respondents stated that their respective companies currently measured the emissions produced by the delivery of digital advertising. Just over 50 percent said they did not and 29 percent did not know if such measurement took place.
Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022
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IAB Europe. (February 2, 2023). Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/
IAB Europe. "Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022." Chart. February 2, 2023. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/
IAB Europe. (2023). Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/
IAB Europe. "Share of Companies That Measured Their Carbon Dioxide Equivalent (Co₂e) Emissions Produced by The Delivery of Digital Advertising According to Advertising Executives in Europe as of December 2022." Statista, Statista Inc., 2 Feb 2023, https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/
IAB Europe, Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022 Statista, https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/ (last visited June 16, 2024)
Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022 [Graph], IAB Europe, February 2, 2023. [Online]. Available: https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/