Search ad spend in Europe 2013-2022

Published by Statista Research Department, Jun 14, 2023
In 2022, out of the total of 86 billion euros invested in digital advertising in Europe, more than 37 billion were spent on search advertising. Search was the second largest format, following display that attracted 41 billion euros in spending.

Search advertising spending in Europe from 2013 to 2022 (in billion euros)

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Release date

May 2023

Region

Europe

Survey time period

2013 to 2022

Supplementary notes

* Historical market size restated based on 2022 constant exchange rates and historical growth rates. In 2021, Estonia, Latvia, and Lithuania were added. Their combined digital advertising revenue stood at 339 million euros.
Data for the timeline which includes Russia and Belarus was retrieved from an earlier publication.

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Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in the Netherlands
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