Leading FMCG categories for social commerce purchases Vietnam 2022, by value share

Published by Statista Research Department, Nov 9, 2023
In 2022, facial care products were the most popular fast-moving consumer goods (FMCG) category to be bought via social commerce channels in Vietnam, accounting for 22.5 percent of the total FMCG value on these channels. Milk powder followed as the category with the second-highest FMCG value share on social commerce in the same year.

Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share

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Release date

February 2023

Region

Vietnam

Survey time period

2022

Special properties

FMCG spending excluding gift, in 4 key urban cities: Ha Noi, Ho Chi Minh City, Da Nang, Can Tho

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Statistics on " Social commerce in Vietnam "

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Other statistics that may interest you Social commerce in Vietnam

Overview

5

Social media usage

4

Social commerce usage

4

Social commerce platforms

4

Social commerce products

4

Influencer marketing

4

Consumer behavior

5

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Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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