Rakuten Insight in May 2023, approximately 79 percent of respondents in Vietnam stated that they had purchased an item because it was endorsed by an influencer. Meanwhile, 20 percent of them had not purchased such an item.
According to a survey on social media influencers conducted by Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Social media in Vietnam
Overview
4
Users
5
- Premium Statistic Facebook users in Vietnam 2019-2028
- Premium Statistic Zalo users in Vietnam 2019-2022
- Premium Statistic Instagram users in Vietnam 2019-2028
- Premium Statistic Number of LinkedIn users in Vietnam 2019-2028
- Premium Statistic Share of Tiktok users among internet consumers in Vietnam Q3 2023, by generation
Leading platforms
7
- Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q4 2023
- Premium Statistic Leading active social media apps among consumers Vietnam in Q3 2023, by generation
- Premium Statistic Primary social media platforms among Generation Z Vietnam Q4 2023
- Premium Statistic Primary social media platforms among Millennials Vietnam Q4 2023
- Premium Statistic Leading social media apps for connecting with friends and family Vietnam in Q4 2023
- Premium Statistic Leading platforms for finding news Vietnam Q4 2023
- Premium Statistic Leading social media apps to watch short videos Vietnam Q4 2023
Social commerce
7
- Premium Statistic Penetration rates of e-commerce channels among consumers Vietnam Q4 2023
- Premium Statistic Online shoppers who made purchases via social commerce Vietnam 2022, by context
- Premium Statistic Internet users using Facebook for online shopping Vietnam Q4 2023, by generation
- Premium Statistic Share of people using TikTok for online shopping in Vietnam Q3 2023, by generation
- Premium Statistic Influence of social media on consumer purchase decision in Vietnam 2022, by category
- Premium Statistic Most purchased items among consumers on social media Vietnam 2023
- Premium Statistic Frequency of using social commerce Vietnam 2023
Influencer marketing
5
- Premium Statistic Share of people who followed social media influencers Vietnam 2023
- Premium Statistic Share of people who purchased a product due to influencer endorsement Vietnam 2023
- Premium Statistic Type of influencers whose endorsed products were purchased by people in Vietnam 2023
- Premium Statistic Products purchased by consumers based on influencer endorsement in Vietnam 2023
- Premium Statistic Willingness to buy influencer collaboration products Vietnam 2023, by gender
User behavior
4
- Premium Statistic Main reasons for using social networks among internet users Vietnam Q3 2023
- Premium Statistic Daily time spent using social networks Vietnam Q2 2018-Q3 2023
- Premium Statistic Frequency of engagement with social media and entertainment platforms in Vietnam 2022
- Premium Statistic Types of social media accounts to follow Vietnam Q3 2023
Further related statistics
17
- U.S. internet users paying attention to influencer recommendations 2019, by ethnicity
- U.S. internet users paying attention to influencer recommendations 2019, by age
- Virtual influencers' impact on purchasing decisions Singapore 2020
- Most trusted types of influencers in Canada 2019
- Human influencers' impact on purchasing decisions Singapore 2020
- Popular influencers' categories in Italy in 2019, by users' age group
- Leading factors increasing trust in influencer content in Canada 2018
- Level of trust in virtual or human influencers Singapore 2020
- Social media influencers' impact on different age groups Singapore 2018
- U.S. social networks preference to learn about new products 2016
- U.S. social networks preference to learn about new products 2016, by age
- Survey on impact of social media on companies in Denmark 2017
- Social media use by businesses in the United Kingdom (UK) 2012-2018, by media type
- Leading social challenges to travel agencies in the U.S. as of Q1 2014
- Reasons for not buying influencer endorsed products Philippines 2023, by gender
- Products purchased based on influencer endorsement in Vietnam 2023, by gender
- Chile: number of influencers 2020, by followers
Further Content: You might find this interesting as well
Statistics
- U.S. internet users paying attention to influencer recommendations 2019, by ethnicity
- U.S. internet users paying attention to influencer recommendations 2019, by age
- Virtual influencers' impact on purchasing decisions Singapore 2020
- Most trusted types of influencers in Canada 2019
- Human influencers' impact on purchasing decisions Singapore 2020
- Popular influencers' categories in Italy in 2019, by users' age group
- Leading factors increasing trust in influencer content in Canada 2018
- Level of trust in virtual or human influencers Singapore 2020
- Social media influencers' impact on different age groups Singapore 2018
- U.S. social networks preference to learn about new products 2016
- U.S. social networks preference to learn about new products 2016, by age
- Survey on impact of social media on companies in Denmark 2017
- Social media use by businesses in the United Kingdom (UK) 2012-2018, by media type
- Leading social challenges to travel agencies in the U.S. as of Q1 2014
- Reasons for not buying influencer endorsed products Philippines 2023, by gender
- Products purchased based on influencer endorsement in Vietnam 2023, by gender
- Chile: number of influencers 2020, by followers
Rakuten Insight. (June 12, 2023). Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight. "Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023." Chart. June 12, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight. (2023). Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight. "Share of People Who Have Purchased An Item Because It Was Endorsed by An Influencer in Vietnam as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight, Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023 Statista, https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/ (last visited June 18, 2024)
Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/