During a survey carried out in mid-2023, 54 percent of responding marketers from brands, agencies, publishers, as well as technology and data platforms stated they believed that third-party cookie deprecation would have a positive effect on the advertising industry; they though that the cookie-based identification was inefficient. On the other hand, 29 percent said they thought that the cookie-based system was good enough and that the cookie deprecation would impact the industry negatively.
Share of marketers who thought third-party cookie deprecation was positive vs. negative for the advertising industry worldwide as of August 2023
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ID5. (November 9, 2023). Share of marketers who thought third-party cookie deprecation was positive vs. negative for the advertising industry worldwide as of August 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1376801/impact-third-party-cookies-deprecation-uk/
ID5. "Share of marketers who thought third-party cookie deprecation was positive vs. negative for the advertising industry worldwide as of August 2023." Chart. November 9, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1376801/impact-third-party-cookies-deprecation-uk/
ID5. (2023). Share of marketers who thought third-party cookie deprecation was positive vs. negative for the advertising industry worldwide as of August 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1376801/impact-third-party-cookies-deprecation-uk/
ID5. "Share of Marketers Who Thought Third-party Cookie Deprecation Was Positive Vs. Negative for The Advertising Industry Worldwide as of August 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1376801/impact-third-party-cookies-deprecation-uk/
ID5, Share of marketers who thought third-party cookie deprecation was positive vs. negative for the advertising industry worldwide as of August 2023 Statista, https://www.statista.com/statistics/1376801/impact-third-party-cookies-deprecation-uk/ (last visited June 18, 2024)
Share of marketers who thought third-party cookie deprecation was positive vs. negative for the advertising industry worldwide as of August 2023 [Graph], ID5, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1376801/impact-third-party-cookies-deprecation-uk/