Share of TikTok users who preferred anonymous people's content in Brazil 2023

Published by
J. G. Navarro,
May 3, 2024
As of March 2023, 44 percent of TikTok users surveyed in Brazil stated they preferred to consume anonymous people's content rather than celebrities' or brands' on the platform. On the other hand, around 22 percent of respondents disagreed with that statement.

Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023

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Release date

April 2023

Region

Brazil

Survey time period

March 22 to 31, 2023

Number of respondents

1,544 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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