Italy: social apps index score Gen Z 2023

Published by Laura Ceci, Sep 25, 2023
In April 2023, young users in Italy were more likely to download and engage with photo and social app BeReal. The France-developed social media app was launched in 2020, and by 2023 it was reported to have a popularity index score of 815 among Italian Gen Z users. Live streaming platform Twitch ranked second, with an index score of 613 among Italian users aged between 18 and 24 years.

Most popular social media apps among Generation Z users in Italy in April 2023 (index score)

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Source

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Release date

June 2023

Region

Italy

Survey time period

April 2023

Age group

18-24 years

Special properties

users aged between 18 and 24 years

Supplementary notes

Total audience metrics corresponds to a base of 100

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Statistics on " Internet usage in Italy "

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Other statistics that may interest you Internet usage in Italy

Overview

5

Benchmark

5

Reach & demographics

6

Traffic

8

Online activity

5

Children and teens online usage

5

Social media

5

Mobile internet and apps

6

Spotlight: AI trends in Italy

5

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Topics

Internet usage in ItalyInternet usage in the United Kingdom (UK)Internet usage in France
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