As of January 2023, Italy had over 51.5 million internet users, representing over 87.7 percent of the country's total population. Social media users in Italy amounted to approximately 42.8 million, or 72.8 percent of the population.
February 2024
Italy
January 2024
The source adds the following information: "Social media user numbers may not represent unique individuals."
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Overview
Benchmark
Reach & demographics
Traffic
Online activity
Children and teens online usage
Social media
Mobile internet and apps
Spotlight: AI trends in Italy
Further related statistics
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