The source found that an average digital advertising campaign released 5.4 metric tons of carbon into the atmosphere. To compare, an average person's annual emissions stand at four metric tons of carbon.
Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons)
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Other statistics that may interest you Sustainability in advertising & marketing in Europe
Overview
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Environmental impact and emissions
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- Premium Statistic Emissions generated by digital ad campaigns 2023
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Marketer use
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Consumer insights
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Statista. (March 14, 2023). Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons) [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1423821/emissions-digital-advertising/
Statista. "Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons)." Chart. March 14, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1423821/emissions-digital-advertising/
Statista. (2023). Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons). Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1423821/emissions-digital-advertising/
Statista. "Carbon Emissions Generated by Average Digital Advertising Campaigns Worldwide as of March 2023 (in Metric Tons)." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1423821/emissions-digital-advertising/
Statista, Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons) Statista, https://www.statista.com/statistics/1423821/emissions-digital-advertising/ (last visited June 17, 2024)
Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons) [Graph], Statista, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1423821/emissions-digital-advertising/