Top areas global marketers are willing to expand upon in the next year as of 2023
During a March 2023 survey among marketers worldwide, 44 percent of respondents stated they are planning on adding online events or shows, such as podcasts and video shorts, to their marketing mix in the year ahead. Real-time marketing and new social media platforms followed, with 41 and 39 percent, respectively. Artificial intelligence (AI) for automaton was in the future plans of 15 percent of marketing professionals.