Areas of focus for expanding influencer marketing in the UK 2023

Published by Statista Research Department, Jan 17, 2024
During a 2023 survey carried out in the United Kingdom (UK), 54 percent of responding retail marketers said that in the 12 months following the survey they were planning to increase video content produced by creators. On the other hand, 31 percent were planning to further invest in micro-influencers.

Areas of focus for expanding influencer marketing activity according to retail marketers in the United Kingdom (UK) as of April 2023

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Release date

June 2023

Region

United Kingdom

Survey time period

April 12 to 30, 2023

Number of respondents

102 respondents

Special properties

among senior decision-makers in marketing, working in the retail sector

Method of interview

Online survey

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Statistics on " Influencer marketing in the United Kingdom (UK) "

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Other statistics that may interest you Influencer marketing in the United Kingdom (UK)

Overview

5

Audience

7

Effectiveness

6

Generation Z

4

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Topics

Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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