Top opportunities driving move towards marketing sustainability worldwide 2023

Published by
Michele Majidi,
Apr 30, 2024
During a survey conducted between October 2022 and March 2023 among senior marketing professionals worldwide, 57 percent of respondents said innovation to create competitive advantage was the largest opportunity driving the transition towards sustainability. This was followed by 55 percent of respondents who cited the definition of new business models to grow sustainably.

Leading opportunities propelling transition towards sustainability according to marketers worldwide as of March 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with
Release date

September 2023

Region

Worldwide

Survey time period

from October 2022 to March 2023

Number of respondents

938*

Special properties

among senior client-side marketers across 48 countries

Supplementary notes

* 63% of respondents in Europe, 18% in the Americas, 10% in Asia Pacific, and 9% in Middle East and Africa.

The source does not specify survey type.
Multiple answers were possible.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Sustainability in advertising & marketing in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Sustainability in advertising & marketing in the U.S.

Overview

5

Environmental impact and emissions

5

Marketer use

7

Consumer insights

7

Further Content: You might find this interesting as well

Topics

U.S. Millennials: Media & MarketingUnited States internet user demographics, by genderU.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behavior
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu