Leading social media used by SMBs for advertising in the U.S. 2022

Published by
Julia Faria,
Sep 18, 2023
During a survey of small and medium-sized businesses in the United States as of November 2022, over 80 percent of respondents said they used Facebook regularly. Almost half of SMBs adopted Instagram for marketing and advertising, while 30 percent used LinkedIn.

Leading social media networks used by small and medium-sized businesses (SMBs) to advertise in the United States as of November 2022

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Release date

August 2023

Region

United States

Survey time period

November 2022

Number of respondents

218 respondents

Special properties

among business professionals and advertisers

Method of interview

Online survey

Supplementary notes

Figures were rounded.

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Digital advertising

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SME/SMB advertising and marketing in the United StatesSocial media advertising and marketing worldwideTrade show and event marketingContent marketingE-mail marketing worldwide
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