Trust in online customer reviews 2014-2018

Published by
Stacy Jo Dixon,
Aug 25, 2023
This statistic compares consumers trust in online reviews compared to personal recommendations. During the October 2018 survey it was found that 19 percent of respondents trusted online reviews if they believed them to be authentic.

Do you trust online customer reviews as much as personal recommendations?

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Release date

December 2018

Region

United States

Survey time period

October 2018

Number of respondents

1,000 respondents

Method of interview

Panel survey

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Online reviewsDigital advertising in the U.S.Digital advertising formats in the U.S.Influencer marketing worldwideSocial sharing
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