Do you trust online customer reviews as much as personal recommendations?

Trust in online customer reviews 2014-2017 This statistic compares consumers trust in online reviews compared to personal recommendations. During the October 2017 survey it was found that 25 percent of respondents trusted online reviews if they believed them to be authentic.
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2014201520162017
Yes, always-8%18%19%
Yes, if I believe the reviews are authentic22%31%27%25%
Yes, for some types of businesses, no for others34%22%19%20%
Yes, if there are multiple customer reviews to read26%19%20%20%
No, I am often skeptical about online reviews--12%13%
No, I don't trust reviews at all17%20%4%3%
2014201520162017
Yes, always-8%18%19%
Yes, if I believe the reviews are authentic22%31%27%25%
Yes, for some types of businesses, no for others34%22%19%20%
Yes, if there are multiple customer reviews to read26%19%20%20%
No, I am often skeptical about online reviews--12%13%
No, I don't trust reviews at all17%20%4%3%
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Description Source More information
This statistic compares consumers trust in online reviews compared to personal recommendations. During the October 2017 survey it was found that 25 percent of respondents trusted online reviews if they believed them to be authentic.
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Release date
November 2017
Region
United States
Survey time period
October 2017
Number of respondents
1,031 respondents
Method of interview
Panel survey

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