Trust in online customer reviews 2014-2017

Do you trust online customer reviews as much as personal recommendations?

Trust in online customer reviews 2014-2017 This statistic compares consumers trust in online reviews compared to personal recommendations. During the October 2018 survey it was found that 19 percent of respondents trusted online reviews if they believed them to be authentic.
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Do you trust online customer reviews as much as personal recommendations?

20142015201620172018
Yes, always-8%18%19%19%
Yes, if I believe the reviews are authentic22%31%27%27%19%
Yes, for some types of businesses, no for others34%22%19%20%15%
Yes, if there are multiple customer reviews to read26%19%20%20%25%
No, I am often skeptical about online reviews--12%13%16%
No, I don't trust reviews at all17%20%4%3%6%
20142015201620172018
Yes, always-8%18%19%19%
Yes, if I believe the reviews are authentic22%31%27%27%19%
Yes, for some types of businesses, no for others34%22%19%20%15%
Yes, if there are multiple customer reviews to read26%19%20%20%25%
No, I am often skeptical about online reviews--12%13%16%
No, I don't trust reviews at all17%20%4%3%6%
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This statistic compares consumers trust in online reviews compared to personal recommendations. During the October 2018 survey it was found that 19 percent of respondents trusted online reviews if they believed them to be authentic.
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Release date
December 2018
Region
United States
Survey time period
October 2018
Number of respondents
1,000 respondents
Method of interview
Panel survey
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