Trust in online customer reviews 2014-2018

This statistic compares consumers trust in online reviews compared to personal recommendations. During the October 2018 survey it was found that 19 percent of respondents trusted online reviews if they believed them to be authentic.

Do you trust online customer reviews as much as personal recommendations?

Yes, always-8%18%19%19%
Yes, if I believe the reviews are authentic22%31%27%27%19%
Yes, for some types of businesses, no for others34%22%19%20%15%
Yes, if there are multiple customer reviews to read26%19%20%20%25%
No, I am often skeptical about online reviews--12%13%16%
No, I don't trust reviews at all17%20%4%3%6%
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Release date

December 2018


United States

Survey time period

October 2018

Number of respondents

1,000 respondents

Method of interview

Panel survey

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Statistics on "Online reviews"

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