Distribution of trips made by Italians 2023, by accommodation
What is the preferred travel accommodation among Italian travelers? In 2023, nearly 38 percent of trips made by Italians included hotel stays. That year, stays at homes of relatives or friends represented the second most popular choice, accounting for 28 percent of all visits.
Leisure vs. business trips by Italians
In 2023, direct booking was the preferred travel booking method for either leisure or business trips taken by Italians. That said, the shares of accommodation and transport bookings via a travel agency were higher for business trips compared to leisure visits. Meanwhile, the average length of stays for leisure trips taken by Italian residents slightly declined in 2023 over the previous year, whereas the average stay for business trips experienced an annual increase.
How many trips do Italians take?
In 2023, the total number of trips taken by Italians exceeded 52 million, decreasing by five percent from 2022 and remaining below pre-pandemic levels. When breaking down the trips by Italians based on the main destination, including both domestic and outbound travel, the North of Italy emerged as the most popular destination, representing nearly four in ten trips in 2023.
