This statistic displays the results of a survey on the types of audience data used for programmatic advertising campaigns by publishers in Central and Eastern Europe in 2016. The survey found that 63 percent of Southern European publishers stated to use first party data for their programmatic campaigns.
Type of audience data used for programmatic campaigns in Central and Eastern Europe in 2016
Characteristic
Share of respondents
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IAB Europe. (October 13, 2016). Type of audience data used for programmatic campaigns in Central and Eastern Europe in 2016 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/696313/programmatic-audience-data-strategies-in-central-and-eastern-europe/
IAB Europe. "Type of audience data used for programmatic campaigns in Central and Eastern Europe in 2016." Chart. October 13, 2016. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/696313/programmatic-audience-data-strategies-in-central-and-eastern-europe/
IAB Europe. (2016). Type of audience data used for programmatic campaigns in Central and Eastern Europe in 2016. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/696313/programmatic-audience-data-strategies-in-central-and-eastern-europe/
IAB Europe. "Type of Audience Data Used for Programmatic Campaigns in Central and Eastern Europe in 2016." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/696313/programmatic-audience-data-strategies-in-central-and-eastern-europe/
IAB Europe, Type of audience data used for programmatic campaigns in Central and Eastern Europe in 2016 Statista, https://www.statista.com/statistics/696313/programmatic-audience-data-strategies-in-central-and-eastern-europe/ (last visited June 18, 2024)
Type of audience data used for programmatic campaigns in Central and Eastern Europe in 2016 [Graph], IAB Europe, October 13, 2016. [Online]. Available: https://www.statista.com/statistics/696313/programmatic-audience-data-strategies-in-central-and-eastern-europe/