El Buen Fin online sales revenue in Mexico 2016-2023

Published by
Stephanie Chevalier,
May 22, 2024
In 2023, the retail sales revenue generated by online shopping during El Buen Fin in Mexico amounted to nearly 30 billion Mexican pesos. In order to avoid agglomerations and prevent further spread of COVID-19, the 2021 version of the event had a duration of seven days, going from the 10th to the 16th of November. The same measure was applied in 2020. That year, El Buen Fin lasted 12 days and generated sales of 36 billion pesos.

Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2023 (in billion Mexican pesos)

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Sources

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Release date

November 2023

Region

Mexico

Survey time period

2016 to 2023

Supplementary notes

* This Statista estimate is based on the 2022 value and the growth rate in 2023 of 23.7%, which were provided by the source. An exponential development of the value was assumed.

El Buen Fin refers to an annual shopping event in Mexico held in November during the weekend before the Mexican Revolution holiday. To avoid crowds and prevent further COVID-19 contagions, the 2020 and 2021 editions of the event ran over an extended period. In 2023, El Buen Fin took place from the 17th to the 20th of November.

As of 2019, data represents sales revenue generated on the last Friday of November prior to the Mexican Revolution holiday.

Values have been rounded.
Figures prior to 2023 were retrieved from previous publications.

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