Largest telco digital advertisers in Guatemala 2022

Published by
Julia Faria,
Jun 9, 2023
Claro was the largest digital advertiser among telecommunication companies in Guatemala in 2022, accounting for 45.8 percent of the industry's estimated digital advertising spending. HBO Max ranked second with 22 percent of the digital ad spend.

Largest advertisers among telecommunications companies in Guatemala in 2022, by digital ad spend share

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Release date

June 2023

Region

Guatemala

Survey time period

2022

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estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

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