During a survey published in November 2023, 25 percent of responding global brands stated they were planning to significantly increase their retail media budgets in 2023. Another 35 percent said they were planning to slightly increase them.
Expected change in digital media budgets worldwide in 2024, by format
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Statista. (November 30, 2023). Expected change in digital media budgets worldwide in 2024, by format [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/256911/global-online-advertising-spending/
Statista. "Expected change in digital media budgets worldwide in 2024, by format." Chart. November 30, 2023. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/256911/global-online-advertising-spending/
Statista. (2023). Expected change in digital media budgets worldwide in 2024, by format. Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/256911/global-online-advertising-spending/
Statista. "Expected Change in Digital Media Budgets Worldwide in 2024, by Format." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/256911/global-online-advertising-spending/
Statista, Expected change in digital media budgets worldwide in 2024, by format Statista, https://www.statista.com/statistics/256911/global-online-advertising-spending/ (last visited June 03, 2024)
Expected change in digital media budgets worldwide in 2024, by format [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/256911/global-online-advertising-spending/