In 2022, video ads on social media in Europe attracted an investment of 10.8 billion euros, up from 9.3 billion a year earlier. Non-video ads (e.g. static display) garnered 10.9 billion euros.
Social media advertising spending in Europe from 2019 to 2022, by format (in billion euros)
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Other statistics that may interest you Digital advertising in Europe
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Formats
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Social media
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Programmatic
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Marketer insights
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Further related statistics
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- Italy: social media video advertising market share 2015-2017
- Social network video ad spending in the U.S. 2019-2023
- U.S. social network video revenue share 2018
- Social media advertising spending in the U.S. 2012-2019, by type
- Digital video ad spend growth in the UK 2019-2024
- Social network ad spend per user in the Middle East & Africa 2013-2016
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Purchasing based on social media advertisement in Great Britain 2013, by demographic
- Social network ad spending per user worldwide 2017-2027
- Attitudes towards media ads in the U.S. 2022
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Statistics
- Italy: social media video advertising market share 2015-2017
- Social network video ad spending in the U.S. 2019-2023
- U.S. social network video revenue share 2018
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- Digital video ad spend growth in the UK 2019-2024
- Social network ad spend per user in the Middle East & Africa 2013-2016
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Purchasing based on social media advertisement in Great Britain 2013, by demographic
- Social network ad spending per user worldwide 2017-2027
- Attitudes towards media ads in the U.S. 2022
IAB Europe. (May 1, 2023). Social media advertising spending in Europe from 2019 to 2022, by format (in billion euros) [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe. "Social media advertising spending in Europe from 2019 to 2022, by format (in billion euros)." Chart. May 1, 2023. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe. (2023). Social media advertising spending in Europe from 2019 to 2022, by format (in billion euros). Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe. "Social Media Advertising Spending in Europe from 2019 to 2022, by Format (in Billion Euros)." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/
IAB Europe, Social media advertising spending in Europe from 2019 to 2022, by format (in billion euros) Statista, https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/ (last visited May 23, 2024)
Social media advertising spending in Europe from 2019 to 2022, by format (in billion euros) [Graph], IAB Europe, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1270847/social-ad-spend-format-europe/