Social media platforms with highest ROI worldwide 2023
According to a survey released in September 2023 and conducted among B2B and B2C marketers worldwide 29 percent of respondents said that Facebook was the social media platform with the highest return on investment (ROI) that year. The same share of respondents pointed towards Instagram for the same reason. YouTube ranked third with 26 percent of respondents, followed by TikTok with 24 percent.