Importance of digital advertising to the success of SMBs in the U.S. 2022

Published by Statista Research Department, Mar 21, 2024
During a 2022 survey, almost 82 percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that digital advertising was important for them. On the other hand, around five percent of respondents somewhat or strongly disagreed with that statement.

Level of importance of digital advertising to the success of small and medium-sized businesses in the United States as of October 2022

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Release date

January 2023

Region

United States

Survey time period

September 6 to October 2, 2022

Number of respondents

2,428 respondents

Special properties

among owners or senior leaders/managers at SMBs

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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