Fashion and accessories: weekly online revenue trend during COVID-19 in Germany 2020

Published by
Stephanie Chevalier,
Jul 7, 2021
In Germany, starting from the week ending March 29, 2020, online retail revenues in fashion and accessories subsectors experienced an increase compared to the same weekly periods in the year prior. This period also coincided with the timeframe when lockdown measures against the spread of the coronavirus were introduced in many federal states across Germany.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Weekly trend in year-on-year growth of online retail revenue in the fashion and accessories sector in Germany from January to June 2020

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Sources

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Release date

July 2020

Region

Germany

Survey time period

January 5, 2020 to June 28 2020

Supplementary notes

The figures refer to online activity of retailers, which the source defines as "digital sales across website, mobile, web, and app, of brands who mainly trade in physical stores."
The source identifies the "fashion and accessories" sub-sector as follows: Clothing & Accessories, Baby, Childrenswear and Toys.
Revenue is defined as follows: "online sales (includes desktop, mobile, and tablet) - based on the monetary value of every online transaction - aggregated and updated daily."

Date of release is data of access.

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